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You can also indicate how many miles around that city you want to reach, up to 50 miles. If you have a regional business, input all of your markets that you are focused on or the specific cities you want to focus on in the Location section.
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When the tool loads you are asked what type of audience you want to start with always start with "Everyone on Facebook" because the whole point is to start with as large of a base number as possible, and then refine it to the point when you have the exact audience you want.
FACEBOOK AUDIENCE INSIGHTS FULL
I don't have enough space here to give a full tutorial, because the tool is quite complex. For the marketer, you get to harness all kinds of information on Facebook users that will help you build, reach, and activate your audience to grow your business. It's a media worth some time and investment.įacebook Audience Insights provides data and other information on its user base to enable effective advertising to Facebook users. The last time it was measured and made public in 2016, Facebook had 1.49 billion daily active users worldwide. So, let's get an understanding of what this tool is all about. Just like TV, Radio, Print, etc.Īnd it's wise that marketers begin viewing it that way. With Facebook Live, Pages, Ads, and the Facebook basics, the truth is Facebook is a full-blown media unto itself. Facebook is often incorrectly thought about as merely a social media platform.īut, Facebook is much more "media" than "social."